Confucius Institute Overseas Editorial Conference Held in Leipzig, Germany

[Source]    Confucius Institute Headquarters [Time]    2019-05-15 08:54:09 

From May 8th to May 9th, Confucius Institute overseas editorial conference was held at the Confucius Institute at the University of Leipzig in Germany. The theme of the conference was to promote the quality of the journal through better management at its 10th anniversary and to seize opportunities to transform and upgrade. Nearly 30 people attended the conference, including heads of editorial boards of both the journal of the Confucius Institutes Headquarters and the journal in various languages and reader representatives.

At the conference, Yu Tianqi, Deputy Chief Executive of the Confucius Institute Headquarters, delivered a speech. She pointed out that in the past decade since the founding of Confucius Institute in 2009, the scale and coverage of the journal had been continuously expanding, and the journal had attracted wide attention and had been well received by readers. There was much experience to be summarized in managing the journal. Similar to the mode of running Confucius institutes worldwide, the editorial boards of the journal in various languages are also composed of both Chinese and host parties. This mode of publication, managed by multilingual editorial boards with specialization and collaboration, is quite unique across the globe. It is exactly its innovative mode with its consistent purpose of running the journal that enables the journal in 11 languages to introduce China from multiple perspectives to meet the needs of readers from different countries. This journal also provides fresh reading materials for students from different countries to learn the Chinese language as well as books for people from all over the world to learn about China. Facing the transformation of reading and communication modes in the information age, the journal has also actively explored digitalization, and striven to provide convenient and fast ways for reading. As the number of readers has been expanding, the journal has been widely circulated among learners of the Chinese language in various countries.

She made an in-depth analysis of the new situation, new tasks and existing problems in running the journal, and encouraged all to persist in their efforts to run the journal well at the time when the Confucius Institute entered a new era of reform and development. The journal in each language should give full play to its own advantages, stick to its original intention, focus on the purpose of running the journal, and highlight the Confucius Institute’s role as a bridge for cultural exchanges between China and other countries, so as to do a good job in telling Confucius Institutes’ stories and Chinese stories. Efforts should be made to expand the circulation and the influence of the journal with new technological means. Market-oriented modes of subscription should be initiatively explored to increase its circulation. Constant efforts should be made to improve the quality of the journal. She hoped that the journal in each language would make further progress and contribute more to shaping a good public image of Confucius Institutes and to the development of Confucius Institutes.

At the conference, editorial boards shared their experience of running the journal. The Chinese-German editor gave a presentation on “how to design an interesting and profound topic”, and proposed that the journal should focus on topics that readers are interested in by telling stories to engage their interest, thus opening a window for readers to glimpse into the Chinese culture. The Chinese-Spanish editor introduced its own practice of digital publishing. In addition, Chinese-American designer Yimeng Wu and the art director of the editorial board of the Chinese-French journal Elodie were invited to the conference to share their experience of format designing and bilingual layout for the journal, and to display some outstanding design cases. They believed that only when the journals have Chinese characteristics and cater to the reading habit of local readers can they ultimately be popular among readers.

The representatives of all editorial boards expressed the view that it was of great significance to hold such a conference on the occasion of the 10th anniversary of the journal. Through face-to-face communication and discussion, all participants had a clearer direction for the work to be done and greater confidence in running the journal well. It was also suggested that a resource sharing platform be set up for the 11 languages, and reform measures be actively explored to meet the needs for better running the journal, so as to promote the journal to a new level.


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