New Media Exploration and Innovation for Culture Promotion and Exchanges
—First Broadcast of Digital Radio Station of Confucius Institute at Phuket Psu Receives Heated Responses.

[Source] [Time]    2017-05-19 09:05:06 

“This is 108 degree east longitude, 8 degree north latitude and welcome to Tai Hao Ting FM—a digital radio station of the Confucius Institute at Phuket Psu.”

Recently, a radio program launched by the Confucius Institute at Phuket Psu has officially come online on WeChat and Himalaya FM, and then was reposted on Facebook, Line, Weibo and other social platforms. The listening rate has exceeded 10,000 times within 24 hours since it came online and it received heated responses, marking initial success of the institute in the new media exploration and innovation for culture promotion and exchanges.

The radio station of the institute, “Tai Hao Ting FM”, was spontaneously organized and made by several volunteer teachers at the institute. With the professional equipment and process of program production, it is the first audio broadcast through the digital media among the Confucius Institutes in Thailand. The first program was close to the day that the 15th group of volunteer teachers sent by Higher Education Committee and the Confucius Institute to Thailand will leave, so that the program is themed with “Farewell Time at the Beginning of Summer”. Based on the topic of “farewell”, the program was designed into three parts: “The Appreciation of Chinese Poetry-in the Name of Farewell”, “The Voice of the Confucius Institute-the Farewell Speeches of Volunteers”, and “Thailand-China Interaction- Best Wishes to Thailand Teaching during the Farewell Time”.


“An Appreciation of Chinese Poetry” Column introduced two well-known ancient Chinese parting poems—Farewell to an Envoy on His Mission to Anxi and Seeing Meng Haoran Off at Yellow Crane Tower to show the beauty of poetry in traditional Chinese culture, while echoing the theme and expressing volunteers’ reluctance to leave. “The Voice of Confucius Institute” column interviewed and recorded farewell speeches of some teachers in the institute, whose true sentiments showed their dedication. In “Communication between China and Thailand”, Thailand volunteers are invited as special guests to teach practical farewell greetings in Thai.

The 20-minute-or-so program has caused a great sensation after being broadcasted on various new media platforms. Numerous people reposted it and gave it a "Like". It was also appreciated by some professional producers of domestic radio stations. An audience said in the comment section that the hosts are very professional in the way they read the poetry and he learned a lot from them.

On-spot teaching by Thai volunteer

According to the on-going plan of all digitalized media platform in Confucius Institute at Phuket Psu, the goal of the station is: rooting in the south of Thailand, and spreading to the whole country; serve Chinese-language learners in Thailand, local overseas Chinese, Chinese volunteer teachers at Confucius Institutes and Chinese visitors to Thailand; dedicating to promoting Chinese teaching, Chinese culture, exchanges between China and Thailand, and brand publicity for Confucius Institute. With more skilled program production and richer contents, the Confucius Institute at Phuket Psu will actively cooperate with local media, further expanding its media influence.

Since 2017, the Confucius Institute at Phuket Psu has kept exploring and innovating in its process of digitalization and informatization. It introduces and applies domestic advanced office cooperation platform to conduct digital management, and actively explores all digitalized media platform suitable to Thailand’s conditions. It not only opens Confucius Institute’s official accounts on Facebook, Line, YouTube, etc, but also has been teaching Chinese through Weibo, WeChat and live shows, promoting cultural exchanges and building all-around media communication ecosystem of videos and audios. For example, all teachers in Confucius Institute at Phuket Psu have participated in the production of “original micro-courses of Confucius Institute at Phuket Psu”, which includes over ten teaching videos available online covering basic dialogue, grammar teaching and HSK training. The successful launch of “Tai Hao Ting FM, Radio Station in Confucius Institute at Phuket Psu” represents a successful exploration of combining information age with the youth’s preference for communication.

As the largest and most professional Chinese teaching and test service center, as well as the culture promotion center in Southern Thailand, the Confucius Institute at Phuket Psu, apart from Chinese teaching and HSK-related work, is constantly working on the dissemination and promotion of Chinese culture with local government, social organizations and primary and secondary schools. It will continue to conform to the development of times, unceasingly explore and innovate, and go deeper among the society and the masses. It will apply the new media technology into the dissemination and promotion of Chinese culture, and carry out the Chinese-language teaching and cultural communication in a better way to benefit more people.

(Story by Rao Xiaochuan,, Bangkok, May 13th)


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