Confucius Institute at University of Rome La Sapienza presents “Beautiful China” in collaboration with China National Tourism Administration

[Source]    the Confucius Institute at University of Rome La Sapienza [Time]    2015-06-11 16:17:23 
 

On May 19th, China National Tourism Administration (CNTA) Rome office and the Confucius Institute at University of Rome La Sapienza jointly hosted the “New Travel, New Normal” 2015 Chinese Tourism Day. More than 40 directors from the tourism sectors of 13 provinces, regions and cities in China and representatives of the tourism industry, together of more than a hundred Italian professionals from all walks of life, discussed the development issues concerning China-Italy tourism cooperation and the “Silk Road Tourism”.

This year is the “Beautiful China, 2015 - Year of Silk Road Tourism” launched by CNTA, which has been put on a series of promotion activities touring around the world. The large-scale promotion held in Italy this time is one of the key activities of the year. Ms. Zhang Hong, Chinese Director of the Confucius Institute at University of Rome La Sapienza said in her remarks, “As an institute promoting Chinese language and culture, the Confucius Institute at University of Rome La Sapienza shares the same vision with CNTA, which is to demonstrate different facets of the beautiful China to Italy and the whole world.”

Calligraphy demonstration

During this promotion event, the Confucius Institute organized three interactive experiencing activities including “Tourism Chinese Classroom”, “Tea Art Demonstration” and “Experiencing Calligraphy”, which aimed at further introducing Chinese tea culture and showcasing the charms of Chinese language and calligraphy.

Tea art demonstration

Experiencing calligraphy

Apart from the activities, the Confucius Institute at University of Rome La Sapienza has established a set of new courses on “Tourism Chinese” this year, with a view to help Italian citizens to learn Chinese language, as well as Chinese tourism resources and culture. In the future, the Confucius Institute will cooperate with CNTA to enhance the local reception service levels of Chinese tourists in Italy by launching more positive cooperative programs in training the language proficiencies and cultural etiquettes of the service personnel.

Tourism is interwoven with culture. In 2015, the Confucius Institute at University of Rome La Sapienza and CNTA will collaboratively explore the new direction of the cooperative development in the tourism field between China and Italy and create a favorable platform and more innovative opportunities to strengthen mutual understanding and interaction.

Photos/Story by Liu Qinghui and Chen Chen

 
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