Hanban’s First Appearance at Malaysia World of Chinese Books Fair

[Source]    Division of Teaching Materials [Time]    2009-11-25 16:16:51 

The 11th Malaysia World of Chinese Books Fair was held from Nov. 20 to 29 at Malaysia International Exhibition & Convention Centre (MIECC). Hanban participated in the books fair for the first time and held an opening ceremony for the China booth on the opening day of the book fair. Lee Chee Leong, Deputy Minister of Foreign Affairs of Malaysia, Jingqing GU, the Chargés d’affaires of Chinese Embassy in Malaysia, Tan Sri Lee Kim Yew, and President of the Organizing Committee of the book fair and Tan Kim Chuan, from Sin Chew Daily were invited by Hanban to participate in the ribbon-cutting ceremony at the book fair.

During the opening ceremony, events such as Hanban’s introduction function, voiced Chinese wall map demonstration, guest inscriptions, and the Analects wooden book donation were held at the booth of China. Guests who were given Hanban’s cultural gifts were extremely pleased; Deputy Minister Lee Chee Leong expressed his willingness to purchase a voiced wall map during his visit to the booth.

Hanban presented over 2000 kinds of Chinese teaching materials in multiple languages, accessory materials, cultural reading materials, reference books and multimedia courseware constituting a comprehensive promotion of Chinese international teaching resources as well as raising the profile of the Confucius Institute and its good name. Hanban’s booth was centre to a number of information rich teaching demonstrations and cultural events including a demonstrative workshop designed for assisting the core planning of Chinese teaching material, simulative class and teaching material presentation seminar, Hanban also invited the audience to experience voice wall map, otherwise known as Great Wall Chinese and Confucius Institute Online. In addition, Students’ Rules parent-child reading party, bilingual books sales, opera mask coloring competition and Chinese culture knowledge competition were also part of the book fair program. These colorful events were a feast for the audience: they enjoyed a banquet of Chinese culture.

Kong Liquan, Representative of the Southeast Asian Office of Hanban mentioned during an interview that this is the first time for Hanban to attend the World of Chinese Book Fair, the success was way beyond our expectations, Hanban’s booth is welcomed by local readers and people from the field of education. According to sales statistics, Chinese materials have become extremely popular. Many kinds of Chinese teaching books have sold out in Malaysia. Currently there are relatively few Chinese teaching books in Malaysian language; people are looking forward to reading more Chinese teaching materials in Malaysian. Hanban is working hard on efforts to rectify this situation, and plans to compile a number of Chinese teaching books in Malaysian, in the near future.

During the book fair, Hanban’s booth was elegant and embodied the characteristics of Chinese ancient buildings and was awarded the Best Booth Design Prize.